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AMA Launches New Website

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Why yes, we have done something new – thanks for noticing! Hehe.

Welcome to our newly redesigned AMA website. We’ve had an internal team working hard to rebuild ama.ab.ca from the ground up to make it a much better and usable experience.

Our revamped site features:

  • A fresh, new look.
    Simple and clean, and sporting AMA’s spiffy new branding.
  • A mobile-friendly design.
    Works beautifully on iOS and Android phones and tablets, as well as desktop browsers. No more pinching and zooming, pinching and zooming, pinching and zooming…
  • A blog.
    We’ll be posting news, updates, tips and stories here.
  • A knowledge base/FAQ section.
    We’ve collected our most commonly asked questions from new and seasoned members, and put them into a handy, searchable library.
  • Product pages.
    Find out more about the awesome products, services and activities that combine to make AMA so unique.
  • Better usability.
    Redesigned menus, dramatically fewer pages, clean design, and improved search combine for a user experience that’s definitely easier.

While we’ve been busy improving things, we’ve also kept our popular existing features. So you can still get a membership, search for travel deals, pay traffic fines, request roadside assistance, renew your plates, get an insurance quote, book a driver education class, search for savings, learn about initiatives such as our shredding events and AMA School Safety Patrol, access vehicle resources such as Gold Book and Black Book, and more.

We’re excited to bring our new site to life. We’ll be continuing to refine and enhance, so if you have feedback or suggestions we’d love to hear them. Send us a quick note via this form, or through the little pop-up tab you likely see at the bottom of your browser window. Thanks!


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